Hotel Kukje's main customers are Japanese travelers over 90 percent. This hotel is targeting mainly foreign tourists and business people. As first-class hotel, the number of rooms are 130. There are single room, double room, twin room, deluxe room, suite room, Ondol room, Ondol deluxe room and Ondol suite. The hotel amenities include the coffee shop, business centers, banqueting rooms, the weddin
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
• Tea pots or brochures can be used to promote tea sales. Tea pots can be used as a part of interior decoration. Each pot contains different types of tea plants and each table is arranged with different pots with noticeable name tags with them. Brochures can be used to advertise the unique taste and efficacy of each tea. These brochures should be placed at or near each table to make it acce
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
1. Site Selection
Cost of site : 보증금 3000만원 / 월 180만원 / 권리금 5만원
Cost of utilities
- Electricity : 여름 100만원 / 겨울 60만원
Water at the site : 10만원
Gas : LPG 40 – 50만원
Utilities
- Electricity : 일반용갑저압 / 계약용량 8kwh
Water at the site : 아리수
Gas : LPG 순간화력이 도시가스보다 강하고 배관설
could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
design based on knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most
signboards give the impression of intimacy to customers, because those signs are around the consumers’ real lives. Also, 11st street has an advantage over mobile infrastructure based on SK telecom's mobile communication which would connect customers with sellers. Their goal is to make their target consumers enjoy 11th street’s convenient shopping environment with reasonable prices.
2. Ba